As the completion and delivery of a big project near, I always get a familiar twinge of anxiety: What next, what next? And this: Where’s the money going to come from?
If you’re a freelance writer, you are probably familiar with the feast or famine nature of this line of work, a cycle that can tend to produce thrilling highs and epic emotional (not to mention, financial) lows. In my own experience, everything always works out, but I’m regularly seized by that one moment, however fleeting, when it looks like, just this time, I might be without work.
This happened recently, and I decided to test out a few strategies for keeping work coming in when it looks like the flow might stagnate a bit. Here are my favorite–and most effective– take-aways:
1. Use a rejection to expand the conversation.
I was bummed out recently when a feature I’d been discussing with an editor for a national magazine–one where I’d never had a byline and one that pays well–got axed. “I love the idea,” she wrote in an email after we’d been discussing the story for a couple weeks, “but I’ve just run out of space for the summer.”
Cue the sad clowns.
I didn’t want to lose her attention while I had it, though, so I decided to be the one to close off the conversation by thanking her for her time and letting her know I’d be happy to be considered for any one-off assignments–especially last-minute pieces she needed filed–if they came up. Though it hasn’t result in an assignment yet, this approach has been very effective for myself and other colleagues. If you’re the type of writer who can deliver solidly fact-checked, well-written text on a tight deadline, being willing to take on a last-minute assignment can make you the go-to writer for a busy editor, and often results in repeat assignments.
2. Deliver an assignment with an idea for the next one.
This idea is so blindingly obvious, but it’s also one that I started trying only recently. After filing an initial article with an outlet I’d really enjoyed working with and that would be an ideal space for my work on certain urban topics, I realized that the editor, however much she liked my work, probably wouldn’t be the one pinging me for new ideas. Instead, each time I delivered an article, I would send it in along with an idea for the next piece I wanted to write. Not only did the editor see that I was eager to continue writing for the outlet, it got me in the pattern of always being on the look-out for stories that would be a good fit for the outlet. Suddenly, I had a fistful of fun, interesting assignments.
3. Branch out.
When you’re in that spot of anticipating a possible slump in confirmed assignments, start branching out. A clear schedule is the perfect time to start pitching some new beats or working your way into other genres. I recently picked up an assignment for a book review and a feature about women artists in Latin America; these are a form and subject that interest me, but I hadn’t actively pitched in either area because I’d been focused on other projects. I’m pretty excited about both assignments and am looking forward to seeing where they might lead.
4. Follow-up on dead pitches.
For the longest time, I avoided sending follow-up messages to editors. I didn’t want to be that writer, the annoying one who might be perceived as pestering for an answer about my query. But when I started scheduling follow-ups into my daily work schedule, I discovered that most editors aren’t bothered by them at all. Email gets hung up in spam filters or it hits an editor’s inbox when she’s busy closing an issue. Things happen. A polite follow-up message won’t faze a professional editor, and may result in a confirmed assignment.
What are your tips for ensuring you’ve got a steady flow of work? We’d love to hear from you in the comments.